The 3 Simplest Online Businesses to start in 2024

When was the last time:

You loved your job?

Were excited to go to work?

Jumped out of bed to start your day?

I understand, I felt the same way for quite a while, but not anymore! Now I happily jump out of bed to check my computer for commissions earned while I sleep, or run errands, travel, or spend time with my family. Working now, for me, is pure joy, because it no longer feels like work. I’d like to share with you what I learned.

Hey, it’s Carol.

Been on this rollercoaster for two decades, clawing my way up the corporate ladder like my life depended on it. Finally landed that Executive role at a massive distribution company. Thought I hit the jackpot, you know? Money was rolling in, and I genuinely enjoyed helping businesses big and small thrive. But it was devouring every ounce of my time and soul. With each promotion came more responsibility, more hours, less of me left to give. And let me tell you, I was running on empty.

Then, out of nowhere, life sucker-punched me. Five years into my dream job, I suffer a massive stroke right after having my son. Everything changed in an instant. Suddenly, I couldn’t keep up with the demands of my role. I had to kiss goodbye to the career I poured my heart and soul into for so long. Tried my hand at different gigs—real estate, life insurance, you name it. But it all felt like I was just spinning my wheels, trading precious time for mere scraps.

Until, by some stroke of luck, I stumbled upon digital marketing. Affiliate marketing, to be exact. With a sprinkle of education thrown in. And the education is what made the difference between success and  failure for me.

Now, here’s the kicker: You might think setting up a website is the golden ticket to success. But let me tell you, it’s a lonely road. You’ve got to connect, to resonate, to know exactly when and where to make your move. And that’s where Authority Marketing comes in. It’s the lifeline that attracts customers in your direction, so you can work smarter, not harder. More time for what matters, less for the grind. It’s like finding a glimmer of hope in the darkness—a flicker of light in an otherwise dim world.

 My only regret is that it took a health crisis for me to take action to find true fulfillment in my work and personal life.



So let's dive in......

There are three recommended business models to start online that don’t require a ton of capital, and you don’t need any product, or tech experience. This article will delve into what they are, how they work, the pros and cons, and the best way to get started so that you can explore what will work best for you.

Let’s start with Affiliate Marketing.

What is Affiliate Marketing?

Currently a $14.3 billion business and expected to surpass $15.7  billion in 2024, affiliate marketing has revolutionized the way companies promote their products and individuals generate income. Some of the best-known companies in the world have affiliate programs ie: Amazon, Wal-Mart, Apple, eBay, and Target just to name a few.

Affiliate marketing is a performance-based marketing strategy where individuals (affiliates) promote products or services of a company (merchant) and earn a commission for each successful referral or sale they generate. It operates on a simple principle: affiliates drive traffic to the merchant's website through unique tracking links or codes. When a visitor makes a purchase or completes a desired action, the affiliate receives a predetermined commission. You can be an affiliate for any number of products and/or companies.

How it Works:

How AM Works final

The affiliate marketing process involves several key players: the merchant, the affiliate, the consumer, and the affiliate network or platform. The steps are as follows:

  • Affiliate Selection: Affiliates choose a niche or industry they are passionate about or interested in and join affiliate programs relevant to their chosen niche.
  • Promotion: Affiliates create compelling content, such as blog posts, reviews, social media posts, or videos to promote the merchant's products or services.
  • Tracking and Attribution: Affiliates unique tracking links or codes provided by the affiliate network to ensure proper tracking of referrals and conversions.
  • Consumer Engagement: Visitors click on the affiliate's referral link, which redirects them to the merchant's website. The affiliate's role is to engage and persuade the consumer to make a purchase or perform a specific action.
  • Conversion and Commission: When a consumer completes the desired action, such as making a purchase, the affiliate earns a commission based on the agreed-upon terms.

Pros and Cons of the Affiliate Marketing Industry:


  • Passive Income: Affiliates can earn income on autopilot, globally, as their content continues to generate revenue. There is no cap on your earning potential.
  • Flexibility and Independence: Affiliates can work from anywhere, at any time, and choose their own marketing strategies. (Must have internet access.)
  • Low Start-up Costs: It requires minimal initial investment, making it accessible to individuals with limited resources.
  • Diverse Revenue Streams: Affiliates can promote multiple products or services across various niches, expanding their earning potential.


  • High Competition: The industry is highly saturated, making it challenging to stand out amidst the competition.
  • Requires self-motivation. No one is standing over you to keep you motivated to work.
  • Reliance on Merchant Performance: Affiliates' success depends on the merchant's product quality, customer support, and overall conversion rate.
  • Constant Learning and Adaptation: The affiliate marketing landscape is dynamic, requiring affiliates to stay updated with the latest trends, strategies, and tools.


Smiling woman sitting in cafeteria holding coffee mug and working on laptop. Businesswoman checking email on laptop. Beautiful middle aged woman smiling and using laptop at cafe while drinking a cup of tea.

Types of Affiliate Programs:

  1. Pay-Per-Sale (PPS): Affiliates earn a commission for each sale they generate for the merchant.
  2. Pay-Per-Lead (PPL): Affiliates earn a commission for each qualified lead they refer to the merchant.
  3. Pay-Per-Click (PPC): Affiliates earn a commission for each click generated on their affiliate links, regardless of whether a sale occurs.
  4. Pay-Per-Call (PPC): Affiliates earn a commission for each phone call generated through their promotional efforts.

One key element to Affiliate Marketing programs is to find high ticket and low ticket affilate products to promote as it will help sustain your business long term.

How to Find the Best Affiliate Programs:

  1. Research: Explore reputable affiliate networks, directories, or platforms that offer a wide range of affiliate programs in your niche.
  2. Merchant Evaluation: Assess the reputation, product quality, commission structure, payment terms, and support provided by the merchant.
  3. Commission Rates: Compare commission rates and incentives offered by different programs to ensure you receive fair compensation for your efforts.
  4. Track Record: Look for programs with a proven track record of timely
  5. Payments, reliable tracking, and excellent affiliate support.


Steps to Get Started in Affiliate Marketing:

Getting the right education and training is key to your success online. There are many companies out there that claim to have the best training but are missing key components to truly bring you success. Do they have coaches, mentors, webinars? Do they offer different levels of training, depending on what you need? What about all the other services needed to get your site off the ground, hosting, autoresponder service, website, and funnel builders, etc? Note: some are included already, others are at an additional cost.  If you want it all in one place where you can put it all together efficiently, click on the button below and learn how to start building your business today.

Next we are on to    E-commerce.....

E-commerce: Launching Your Online Store

For anyone with an entrepreneurial spirit, E-commerce can be a rewarding path. Online marketplaces like Amazon, eBay, or Etsy have made it easier than ever to set up an online store and start selling products. From handmade crafts and vintage collectibles to digital products and print-on-demand merchandise, entrepreneurs can turn their hobbies into profitable ventures.
E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. It involves online transactions and the transfer of money and data to execute these transactions. E-commerce has revolutionized the way businesses operate, enabling them to reach a global audience and conduct transactions with ease.

How E-commerce Works:

  1. Online Storefront: The first step in e-commerce is creating an online storefront or website where customers can browse products or services.
  2. Product Catalog: Sellers upload their products or services to the online store, providing relevant information, images, and pricing.
  3. Shopping Cart: Customers add desired items to their virtual shopping cart while browsing. The shopping cart accumulates the chosen products.
  4. Checkout: Once customers are ready to make a purchase, they proceed to the checkout process. Here, they review their order, provide shipping and payment information, and finalize the transaction.
  5. Payment Processing: The online store securely processes the payment using various payment gateways, such as credit card processors, PayPal, or other online payment methods.
  6. Order Fulfillment: After successful payment, the seller prepares the order for shipping or provides access to digital products or services.
  7. Delivery: Physical products are shipped to the customer's provided address, while digital products or services are made available for download or online access. This step can now be done by third party purveyors, for a fee, saving you time.
  8. Customer Support: E-commerce businesses often provide customer support to address inquiries, issues, or returns.

E-commerce continues to evolve and now offers the opportunity to have your products shipped to the distributor directly and letting them handle the general operations for a small fee, leaving you with less stress and more free time. Furthermore, owning an e-commerce store allows entrepreneurs to have full control over their business, enabling them to work at their own pace and manage their time efficiently. Many E-commerce platforms offer comprehensive training courses and resources, ensuring that  entrepreneurs can learn the ropes and succeed in this digital landscape.


Pros and Cons:

E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. Like any business model, it comes with its own set of advantages and disadvantages:


Global Reach: E-commerce enables businesses to reach customers beyond geographical boundaries, allowing them to tap into a global market.

Convenience: Customers can shop anytime, anywhere, without being constrained by store hours or location. This convenience factor often leads to increased sales.

 Lower Overheads: E-commerce businesses typically have lower operating costs compared to traditional brick-and-mortar stores. There's no need for physical storefronts, which means lower rent, utilities, and staffing expenses.

 Access to Data: E-commerce platforms provide valuable data insights into customer behavior, preferences, and buying patterns. This data can be leveraged for targeted marketing campaigns and product improvements.

 Scalability: E-commerce businesses can easily scale up their operations without the constraints of physical infrastructure. They can handle increased demand by upgrading server capacity and logistics systems.

24/7 Availability: Online stores are always open, allowing customers to make purchases at any time, which can lead to increased sales and revenue.


 Security Concerns: E-commerce transactions involve sensitive customer information such as credit card details, which makes them susceptible to hacking and fraud. Ensuring robust security measures is essential but can be costly and complex.

 Lack of Personal Interaction: Unlike traditional retail experiences, E-commerce lacks face-to-face interaction, which can lead to a less personalized shopping experience. This may result in lower customer satisfaction and loyalty.

Logistics Challenges: Fulfillment and shipping logistics can be complex and costly, especially for businesses handling a large volume of orders. Delays, damaged goods, and high shipping costs can impact customer satisfaction.

 Digital Divide: Not everyone has equal access to the internet or digital devices, which can limit the potential customer base for E-commerce businesses, particularly in developing regions or among certain demographic groups.

Competition: The barrier to entry in E-commerce is relatively low, leading to fierce competition. Businesses must differentiate themselves through unique value propositions, branding, and customer service to stand out.

Return and Refund Issues: Handling returns and refunds in E-commerce can be more challenging compared to physic\ stores. Dealing with product returns, restocking, and refund processing can eat into profits and require efficient management systems.

Overall, while E-commerce offers significant advantages in terms of global reach, convenience, and scalability, businesses must also navigate challenges related to security, logistics, and competition to succeed in the online marketplace

Top E-commerce platforms:

Some of the top E-commerce platforms where you can sell products online include:

  1. Amazon: Amazon is one of the largest online marketplaces globally, offering a wide range of products for sale. You can either sell as an individual seller or as a professional seller through their FBA (Fulfillment by Amazon) program.
  2. eBay: eBay is another well-established platform where individuals and businesses can buy and sell various goods through auctions or fixed-price listings.
  3. Shopify: Shopify is a popular ecommerce platform that allows you to create your own online store easily. It offers customizable templates, secure payment options, and integrations with various third-party apps.
  4. Etsy: Etsy specializes in handmade, vintage, and unique goods. It's a great platform for artisans, crafters, and vintage collectors to sell their products.
  5. Alibaba: Alibaba is a leading platform for wholesale trade, connecting manufacturers and suppliers with buyers worldwide. It's especially useful for businesses looking to source products in bulk.
  6. WooCommerce: WooCommerce is a plugin for WordPress websites that enables you to set up an online store. It's flexible, customizable, and integrates seamlessly with WordPress.
  7. Facebook Marketplace: Facebook Marketplace allows individuals and businesses to buy and sell new or used products locally. It's integrated into Facebook, making it easy to reach potential buyers in your area.
  8. Google Shopping: Google Shopping allows users to search for products on online shopping websites and compare prices between different sellers. As a seller, you can list your products on Google Shopping to increase visibility.
  9. Rakuten: Formerly known as, Rakuten is an online marketplace that offers a wide range of products. It allows sellers to reach a large audience and provides various selling tools and services.
  10. Newegg: Newegg specializes in electronics and tech-related products. It's a popular platform for both consumers and businesses looking to buy and sell computer hardware, software, and gadgets.

These platforms vary in terms of fees, target audience, and features, so it's essential to research and choose the one(s) that best fit your business model and target market. Additionally, keep in mind factors like shipping, customer service, and marketing when setting up your online store.

And now we move on to Coaching.


Online Coaching: Share Your Expertise and Inspire Others

Online coaching presents an incredible opportunity for anyone to share their expertise and mentor others while earning an income. Whether it's providing career advice, life coaching, or tutoring in a specific subject, the demand for online coaching is steadily growing. Think of it as the new age Ask Emily or Dr. Phil! You could share your knowledge and experiences and earn an incredible income. You are not held back because of location any longer, you can have a global reach which means your income has no boundaries.

Platforms like Udemy, Teachable, and Coursera allow knowledgable people to create and sell courses based on their skills and experiences. By creating video lessons, e-books, or webinars, retirees can reach a global audience and inspire countless individuals while supplementing their retirement income.

How an Online Coaching Business works:

Online coaching sites typically operate through a website or platform where coaches create profiles, list their services, and connect with clients. Clients can browse through available coaches, read reviews, and book sessions or purchase services directly through the platform. Sessions can be conducted via video conferencing, phone calls, messaging apps, or through pre-recorded content. It is also possible to set up your own website to sell coaching, webinars, phone appts. etc. once you build a brand and reputation for yourself.

Pros and Cons:

Starting an online coaching site can be an attractive business opportunity, but like any venture, it comes with its own set of pros and cons.


  1. Wide Reach: With the internet, you can potentially reach clients worldwide, expanding your customer base beyond geographical limitations.
  2. Flexibility: Online coaching allows for flexibility in scheduling sessions, making it easier to accommodate clients from different time zones.
  3. Lower Overheads: Operating an online coaching business typically requires fewer overhead costs compared to traditional brick-and-mortar setups.
  4. Scalability: Online coaching can be easily scaled as your business grows, allowing you to serve more clients without significant infrastructure changes.
  5. Diverse Revenue Streams: You can offer various services such as one-on-one coaching, group coaching, courses, webinars, ebooks, etc., providing multiple revenue streams.


  1. Competition: The online coaching market is becoming increasingly saturated, making it challenging to stand out among competitors.
  2. Technology Dependence: Your business's success heavily relies on technology and a stable internet connection, which can be susceptible to technical issues.
  3. Establishing Credibility: Building trust and credibility with potential clients can be more challenging online compared to in-person interactions.
  4. Client Engagement: Without face-to-face interactions, maintaining client engagement and motivation may require additional effort and creativity.
  5. Regulatory Considerations: Depending on your location and the services you offer, you may need to comply with specific regulations and licensing requirements.

How to Start an Online Coaching Business:

To start an online coaching business or sell classes online, you'll need to follow these steps:

  1. Define Your Niche: Decide on the specific area or topic in which you will offer coaching or classes. Having a well-defined niche will help you target the right audience and differentiate yourself from competitors.
  2. Create High-Quality Content: Develop your coaching materials or class content. This may include video lessons, written materials, quizzes, assignments, or any other relevant resources.
  3. Choose a Platform: Select an e-commerce platform that suits your needs. There are various options available, such as creating a custom website, using e-learning platforms like Teachable or Thinkific, or selling through online course marketplaces like Udemy.
  4. Set Up Payment Processing: Integrate a secure payment gateway to handle transactions. This allows customers to purchase your coaching services or classes easily.
  5. Offer a User-Friendly Experience: Ensure that your online platform is user-friendly and provides a seamless experience for customers to browse, purchase, and access their coaching or classes.
  6. Marketing and Promotion: Promote your coaching business through various channels, such as social media, email marketing, content marketing, and collaborations with influencers or partners.
  7. Provide Customer Support: Offer responsive customer support to address any queries or concerns your customers may have.
  8. Continuously Improve: Gather feedback from your students or clients to improve your coaching services or classes continually. This will help you refine your content and better meet your audience's needs.

Remember, building an online coaching business or selling classes online requires dedication, ongoing effort, and a commitment to delivering value to your audience. It's crucial to stay up-to-date with the latest trends in your niche and continuously improve your offerings to stay competitive in the market.


So now that you have looked, a little more in depth, at Affiliate Marketing, E-commerce, and Online Coaching is there a specific one that speaks to you louder than the others?


Any one of these business models might be right for you, in fact, you could do more than one! When I first started online I had no idea what I wanted to do, or even what was possible, and was in awe of the community members who could envision the empire they would build online around their hobbies, interests, or experience. I started with no tech skills, no big following online, I barely knew how to post on Facebook. Now, just a short time later I have three online income streams and am working on a fourth one now to tie them all together, running on autopilot, while I spend time doing what I want to do. So if you think you need to have some skills to even think about doing this, you don't. You'll learn along the way, just like I did. And your dream will become your new reality!

What would your life be like if you had more free time, weren't stressed about work, stressed about money, and you loved your job and your life? Dare to can make it a reality with some time and effort.

I would not have any of this without the education platform that taught me the skills I needed to build a business online and successfully market online using Authority Marketing. If you'd like to learn more about this program and the group of coaches and mentors in this very special community, click the button below. Fill in your name and email and you will be sent the video workshops and detailed information about the program.Don't wait for something bad to happen. Start working now to get the life you want tomorrow! 

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